e.l.f. x Matt Rife

Name: e.l.f. x Matt Rife
Brand: stuff you don't need
Price: 5.29 USD
Availability: InStock

$5.29

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3" x 3"

5.5" x 5.5"

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100% of the profits will go toward my dog Simon's chemotherapy treatment. Thank you in advance for helping me save his life. 🐶

In case you missed it: e.l.f. Cosmetics recently teamed up with “comedian” Matt Rife for a brand campaign and the internet promptly lit itself on fire. For the lucky who’ve never heard of Rife, he’s gained his fame off of viral crowd-work clips, originally building his career on a fanbase of women. But he made a sharp pivot in 2023 to jokes disparaging women’s bodies, domestic violence, and other easy targets (what we call “punching down” in comedy) to build dedicated “bros” fans.

e.l.f.’s core audience is overwhelmingly women, and the brand has positioned itself as inclusive and progressive, with numerous campaigns aimed at supporting rights and empowering women.

Choosing to partner with Rife was a bizzar move, betraying their core audience for whatever marketing scheme they thought you were making.

Let's make sure they don't forget it.

Note on Social Commentary:
This design is an independent work of satire and social commentary. It uses brand reference solely to criticize and comment on matters of public interest, specifically corporate partnerships and attitudes toward gender-based violence. This product is not affiliated with, endorsed by, or sponsored by e.l.f. Cosmetics or any related entity. Freedom of expression is protected under Section 2(b) of the Canadian Charter of Rights and Freedoms.

High opacity film that’s impossible to see through
Durable vinyl, perfect for indoor use
95µ thickness
Fast and easy bubble-free application

Quality is guaranteed. If there is a print error or visible quality issue, we'll replace or refund it.
Because the products are made to order, we do not accept general returns or sizing-related returns.